Evolution of Smooth, a product that makes lips smile, has risen to the top of the lip balm market in just seven short years. Co-owners Sanjiv Mehra and Jonathan Teller invested their main focus on their product and less on press time. However, now that the company has grown so large they’ve decided to share more with their followers. Recently fastcompany.com got the full scoop on EOS lip balm.
Mehra and Teller never accepted outside investments, never outsourced the production of their production, and let advertising take shape naturally. So how did they accomplish so much success, given the circumstances of being a humble startup? They developed a product that shook up a market that had become boring. They changed the playing field and ushered in a new standard for lip balm!
Until EOS hit Target store shelves, the lip balms that were available came in dull flavors and boring cylinder tubes. EOS revolutionized lip balm, transforming it from unexciting product to sense igniting experience. The experience begins at the touch of the smooth egg and continues as the user twists open the sphere to a soft pastel color. As the consumer applies the balm, it feels as if they are gliding silk onto their lips. Each balm has a unique flavor, igniting the sense of taste. Even turning the lid on the balm makes a clicking sound that is satisfying to the ear. Better yet, all EOS lip balms are completely organic, a standard that had not been set by the lip balms developed before.
In light of the innovation of EOS lip balm, the company’s following has grown organically. EOS has major popularity with millennials, which is translated through their strong social media presence. As the lip balm industry continues to grow, expect to see EOS leading the way! Visit the evolutionofsmooth website for more information today!
Product link: http://www.ulta.com/brand/eos